Saturday 2 November 2013

GREYCELL #37

X is a portmanteau of "Legend" and Latin ablative for "new".For the first 20 years of its existence the company's English name was "Legend". In 2002, it was decided to abandon use of the Legend brand name in order to expand outside of China, as the "Legend" name was already in use by many other businesses worldwide, making it impossible to register in most jurisdictions. In April 2003, the company publicly announced its new name, X with a large media campaign involving huge outdoor billboards and prime time television ads. The billboards featured the X logo against blue sky with copy that read, "Transcendence depends on how you think".
 
Identify X.

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